Designers and developers shouldn’t make marketing decisions. We cut out the excess and we don't believe in unnecessary work or fancy designs.
We have a love-hate relationship with technology.
We love the versatility and rapid implementation. We love the ability to catalyse ideas and reach everyone everywhere. We love how the return is incomparable to any other medium. And we love how we can measure everything to prove it.
But we hate how easily the tech can get in the way of success.
When designers and developers call the shots, the focus ends up on not on people, but the bells and whistles of technology. When technology comes first, projects become more time-consuming and complex.
And when projects become overly complicated, they end up as an expense rather than an investment.
At The Buzz, we think of ourselves as both artists and scientists.
For us, art is more than paint on a canvas or pixels on a screen.
Art is about human connections - creating influence and moving people on an emotional level..
When we make a choice to consume, the decision isn't based on logic or calculations. We’re driven by emotion.
We specialise in crafting art that triggers those feelings, and it's done through building meaningful connections with us, the people.
Like any good artist our workflow is innovative and adaptable and we strive to rework each piece to perfection.
On the other side, our scientific approach feeds our addiction in measuring and testing everything we do, to gather the latest insights and eliminate the guesswork.
When we say results. We mean business results.
Here's how we do it.
For every marketing action there is a reaction. The science is in anticipating the reaction. We use the latest in neuroscience, experimental and behavioural economics as well as cognitive and social psychology to make accurate predictions on how your audience will react.
What are people looking at? Where do they spend their time? What are they searching for? When faced with marketing decisions like these, we don't shoot in the dark with guesswork but use the plethora of data available in the digital space to make well educated and insightful decisions that make your marketing budget go a whole lot further.
Our expertise and experience, allows us to make highly targeted predictions for what will work and what wont. Based on your goals and our findings we chart the course and explain each step, breaking down your goals into simple math. Nothing is left to guess work.
We don't try to fool you with a "Ta-da!" reveal of our work. Our work is done on iterative basis and with some agile methodologies. We keep you informed and involved throughout each step of our process.
We combine usability design (often referred to as interaction design, experience design, IA, usability, UI or UX) with the dark art of PET (Persuasion, Emotion & Trust). Allowing us to not only optimise the user experience through logic and testing but also influence them through more emotional, psychological triggers.
Launching a project is just the beginning. It's still a hypothesis. And thoughtful advance understanding only goes part way. We have lots of experiential tools, whether it's observational, like on-screen eye tracking, or cultural, like looking at ethnography, or usability focused, like interaction design trends. To find the perfect answers, we measure, track and fine-tune every aspect; so we can amplify the positive and silence
Naturally, We'd love to ramble on about all the blood, sweat and tears that went into making these projects a success. But we think they speak for themselves.
Ultimate Performance is the most rapidly expanding and increasingly high profile personal training service in the world.
Representing urban lifestyles since 1999. Upper Playground has established itself as the leader in the contemporary art movement.
La Chinata's understanding of the role of olive oil in modern society as much more than a raw material, has pushed them to create a product range covering gourmet, cosmetics and health goods.
The HP ePrint platform harnesses the cloud to break down the barriers of distance and connectivity allowing users to send the files they want to print from their e-mail enabled device.
The Harley Owners Group (HOG) is the official riding club of Harley-Davidson, offering a variety of member benefits, membership options, and events.
The Mazda CX-5 marks the dawning of a new era for Mazda. It is the first of a new generation of vehicles, a compact crossover SUV that embodies a balance between the best of all worlds .
Ultimate Performance is the most rapidly expanding and increasingly high profile personal training service in the world. They have the exclusive run of multiple state of the art training facilities across the globe and are recognised as the world's leaders in personal training and body-composition.!
“We have been working with The Buzz right from the start and we know that no matter what we ask them to do, they’ll always manage to do it better than we can imagine!
”Nick Mitchell | Founder
- Branding
- Content Management System
- E-mail Marketing
- Interface Design
- Print Design
- SEO
- Social Media Strategy
- Web Application
- Web Design & Development
We’ve worked closely with Ultimate Performance as their digital
partner since start-up and have watched them rapidly evolve from a
one-man mobile training company into the world’s leading personal
training organisation.
Working with this company from the outset has been integral to their
entire marketing strategy and digital presence, we take a great deal
of pride in the growth and success Ultimate Performance has
achieved.
Whilst we have been the sole provider of all digital solutions for
Ultimate Performance, we believe the following are the key
attributes to their success:
• The Showcasing of Ultimate Performance’s portfolio of success
stories.
• Domination of all targeted keywords in the major search
engines.
• The building and nurturing of a solid brand identity.
• The creation of a successful social strategy and presence.
• The creation of a professional, easy to understand website.
• The provision of alternative online training solutions to those
who can’t make it to their gyms
• Email marketing campaigns
• Detailed analytics and insights for new marketing campaigns
Since 1999, Upper Playground has been committed to representing progressive urban lifestyles. With headquarters in the San Francisco Bay Area, Upper Playground has established itself as a leader in the contemporary art movement.
“New quotes goes inside here”
Name LastName | Founder
- Blog Optimisation
- Content Management System
- Content Strategy
- Social Media Strategy
- Web Applications
The San Francisco based company were in overdrive; aggressively expanding their product line, opening stores in major key locations and spreading their tribe worldwide. Whilst making best efforts to be noticed online, content was spread across multiple websites and lacked any real organisation or structure. This resulted in a poor user experience and the loss of potential customers.
The San Francisco based company were in overdrive; aggressively expanding their product line, opening stores in major key locations and spreading their tribe worldwide. Whilst making best efforts to be noticed online, content was spread across multiple websites and lacked any real organisation or structure. This resulted in a poor user experience and the loss of potential customers.
The San Francisco based company were in overdrive; aggressively expanding their product line, opening stores in major key locations and spreading their tribe worldwide.
VIEW MORE PROJECTSLa Chinata is a family business with no less than four generations
of history behind it.
La Chinata's understanding of the role of olive oil in modern society
as much more than a raw material, has pushed them to create a
product range covering gourmet, cosmetics and health goods.
“The Buzz connected with us from the start of the project. They
understood and documented all of our requirements in detail before
presenting us with a solution that has delivered results beyond our
expectations.”
R. Hernandez | Director
- Brand awareness
- Email marketing
- Conversion optimisation strategy
- Content strategy
La Chinata were planning to produce a new line of olive oil products
to the market, branching out from natural oils used for cooking to a
much wider range including health, cosmetics and fragrances.
La Chinata approached The Buzz as they were aware of the
limitations of their existing digital presence. It was clear the internet
had not been an active part of their marketing strategy and could
work much harder to promote their brand.
With a broad and active target audience. La Chinata lacked the
means to communicate directly with their existing customer base and to attract new customers interested in their product range.
1. Our digital strategy involved creating a new, optimised website
that would boost the brand presence whilst maximing the
conversion rate of each visitor.
2. We created a permission marketing campaign allowing La
Chinata to nurture their relationships with existing and prospective
customers through email and physical mail.
3. Everything we created was designed in an engaging and
assessable format elevating the La Chinata brand, encouraging
trust, loyalty and engagement.
In the time working with La Chinata was able to achieve:
– A 400% Return on investment by month 4
- A 50% increase in web traffic
– New Locations in Korea, Mexico and the UK.
HP is the world’s largest manufacturer of printers and cartridges.
The HP ePrint platform harnesses the cloud to break down the
barriers of distance and connectivity allowing users to send the files
they want to print from their e-mail enabled device.
"Working with great partners is often the key to success and our
experience in working with The Buzz has been nothing but positive.
The quality of their work is excellent, added to which, they are
incredibly reliable – a precious attribute in any agency.”
Jim Clute | Project Manager
- Content Strategy
- Interface Design
- Web Design & Development
When HP introduced their latest innovation, they had huge plans for
spreading awareness and showcasing its capabilities.
ePrint is a revolution in today’s printing era and presents a strong
advantage for HP over its competitors.
Our challenge was to raise awareness of the HP brand and educate
users on the features of the ePrint product.
In order to introduce users to the world of ePrint, we needed to
create an online destination.
Working closely with HP, we created the ePrint Centre which
enabled visitors to:
- Discover the benefits of ePrint
- Find ideal ePrint Hardware
- Download print apps
- Read the latest ePrint news
- Access the ePrint community support centre
The HP ePrint centre delivers a rich interactive user experience
whilst providing an extremely efficient sales funnel which has
already enabled HP to successfully obtain more than 20,000 new
customers.
HP have confirmed that the ePrint Centre has been a tremendous
success and we continue to work to closely with them on the
development of numerous platform enhancements.
We are presently working with HP on the creation of a supporting
Facebook App.!
The Harley Owners Group (HOG) is the official riding club of
Harley-Davidson, offering a variety of member benefits,
membership options, and events.
HOG was created in 1983 as a way to build longer-lasting and
stronger relationships with Harley-Davidson's customers, HOG
members typically spend 30% more than other Harley owners, on
items such as clothing and Harley-Davidson-sponsored events.
“The team at The Buzz are a real pleasure to work with. They’re
always one step ahead of the game.”
Tony Chapman | Project Manager
- Branding
- Content Management System
- E-mail
– Marketing
- Interface Design
- Print Design
The overall member acquisition results superseded expectations as
we hit 180% of the target.
The email campaign had undoubtedly contributed towards this,
encouraging Harley owners to see the benefits of being a HOG
member and HOG members to share them.
HOG wanted to turn sales around and allow the Harley-Davidson company to grow again. They were keen to focus their branding efforts in presenting the Harley-Davidson Company as an American icon, with the focus on authenticity and pride in being American made.
We worked alongside HOG so they could grow their database of
members beyond their target level.
We focused on three core areas:
1. Increasing conversions of HOG.com visitors to HOG members
2. Increasing website traffic to HOG.com
3. Improving communication with prospective and existing HOG
members
1. We worked with HOG to improve both the appearance and
benefits of their existing offer. First, we took the current perks of
being a HOG member and upgraded them, building
relationships with partners such as AT&T Wireless, Best
Western and many others, to create unmissable incentives.
2.
We then took time to promote the rewards through various
mediums including videos, handbooks and magazines.
2. To generate more targeted traffic to the HOG members site, we
created an SEO and PPC strategy focused on encouraging existing
Harley owners to view the incentives of becoming a HOG member.
3. Finally, Email Marketing was used to improve communication
with existing and prospective HOG members.
We planned the email marketing campaigns establishing the
forthcoming communication themes and broadcast schedule;
however the email design brief was open allowing us to interpret
each message perfectly, reflecting the cutting edge design, and
sexy, aspirational style of the brand.
The Mazda CX-5 marks the dawning of a new era for Mazda. It is the first of a new generation of vehicles, a compact crossover SUV that embodies a balance between the best of all worlds: fun, safety and sustainability, all in a very compelling package.
- Content Strategy
- E-mail Marketing
- Interface Design
- Web Design & Development
Mazda needed an online solution to promote the launch of their forthcoming family SUV.
Their main objectives were to raise awareness by showcasing the luxury features of the new CX5 with an end goal of educating the market and encouraging them to request a brochure or opt in for a test drive with their local dealer.
To fulfil these objectives, we advised the development of a microsite and once approved, carried out a full design and build service.
The design needed to be kept in line with the Mazda brand values and exude sports, luxury and style.
We created an HTML 5 interface which enabled the site to be viewed seamlessly on all mobile and tablet devices. High end photography and rich content paired with an interactive design and the ability to adjust car components, along with interaction in the social space were some of the many features included.
We ran three primary calls to action across the site:
- Request a Brochure
- Get specs & prices
- Request a test drive
The number of test drives booked and brochures requested increased dramatically following the launch of the microsite:
- 140% increase in test drives booked
- 230% increase in brochures requested
The creative execution was engaging and on brand. The Buzz have been asked to work as a digital partner on future campaigns.
We work with brands of all shapes and sizes, you don't need to be mammoth-sized for us to consider your project, you just need to think big!
Rebels because we don't believe in doing things the conventional way, afterall conventional exeuction only leads to conventional results.
We believe in extraordinary results, to do this we find the most effective way to conduct your unique project. And we're not done there, we're adaptable throughout and always focussed on what matters the most, delivering business results.
Our team is a mix of strategists, technologists, psychologists, designers and marketers.
Together we work as a unit. Our tasks are always in alignment with your business objectives. From aesthetics to technicalities we're tuned in to the end goal.
Above all else, we love what we do. We don't just play marketers in the day and then at night, dream about our real passion. We live this.
Creative director, marketing & innovation specialist
Mobile Developer
Senior Designer
Front-end Developer
Social Media Strategist
Illustrator
When you start your project, you'll deal directly with us. We never farm projects to an offshore team. Everything we do is handcrafted, tailored and refined by us, in house.
Having worked with almost every digital touch-point that matters, there's not much we can't do.
- Digital Vision
- Brand Immersion &
Research
- Competitive Analysis
- Content Audit
- Project / platform Planning
- Technical Requirements
- Strategy
- Apps
- Risk Identification
- Content Planning
- Content Creation
- Outreach
- Listening & Analytics
- UX and IA
- Design
- Content Creation
- Frontend
Development
- Testing
- Project Management
- Facebook Advertising
- SEO and SEM
- Campaign Sites
- Facebook Apps
- Rich Media Banners
- Interactive Kiosks
- Game Design / Development
- A/B Testing
- Analytics
We're your digital partner, your success is our success. One of the biggest obstacles can be the pay structure. Traditional digital agencies charge you by the hour, for every micro change – a clear conflict of interest.
Our fee is based on the value we add. It's always a fixed fee agreed upon up front. Never any surprises. Since we charge based on the value, we can serve you much better.
1. We do things faster, since we don't need to fret on every little detail and cost (the faster we complete the project, the better for us too).
2. We're motivated to build you something amazing, since our fee depends on the value.
3. You never have to worry about the budget, since we agree on the total sum up front and don't bill you for every little move.
We see ourselves as your digital partner and with that, our collaboration is fundamental for success. To give you an idea of the type of company we are, here are the things we concentrate on and the things we try and avoid.
You set the goal, we get the results.